Privacy policy

Last Version: January 27, 2026

Softead operates this shop and this website, including all related information, content, functions, tools, products, and services, in order to provide you as a customer with an individualized shopping experience (the "Services"). Softead is based on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal data when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use, and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term "personal data," we mean information that identifies you or another person, or can be directly linked to you. Personal data does not include information that is collected anonymously or has been anonymized in such a way that identification or association with you is not possible. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

Contact data, including name, mailing address, billing address, shipping address, telephone number, and email address.

Financial data, including credit, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

Account information, including username, password, security questions, configurations, and settings.

Transaction information, including the items you view, add to cart, add to wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.

Communications with us, including the information you provide when communicating with us, for example when you send a request to customer support.

Device information, including information about the device, browser, or network connection, IP address, and other unique identifiers.

Usage information, including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data

We may collect personal data through the following sources:

Directly from you: We collect data, among other things, when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal data.

Automatically through the Services: We collect data, among other things, from your device or when you use our products or services or visit our website, as well as through the use of cookies and similar technologies.

From our service providers: We collect data, among other things, when we engage service providers to enable certain technologies, and when they collect or process your personal data on our behalf.

From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

Providing, customizing, and improving the Services. We use your personal data to provide the Services to you. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, storing your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating an individualized shopping experience for you, for example by recommending products to you based on your purchases. This may also include using your personal data to better customize and improve the Services.

Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising communications by email, SMS, or mail, and to display online advertising for products or services related to the Services or other websites, including based on items you have previously purchased or placed in your cart, as well as other activities related to the Services.

Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action against possible fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend that you do not share your username, password, or other access credentials with others.

Communicating with you. We use your personal data to provide you with customer support and effective Services, respond to your requests in a timely manner, and maintain our business relationship with you.

Legal reasons. We use your personal data to comply with applicable law or respond to lawful procedural steps, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual legal disputes, or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce the terms and policies.

How do we disclose personal data?

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

At Shopify, these are providers and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

We disclose personal data to business and marketing partners who provide marketing services for you and display advertising to you. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to disclose information about you in order to display targeted advertising and marketing to you based on your online activities across various merchants and websites. If you wish to exercise your right and opt out of such uses, you have the opportunity to do so by contacting us using the contact details provided below.

If you ask us to or otherwise give your consent to disclose certain information to third parties, for example to deliver products to you, or if you use social media widgets or login integrations.

We disclose personal data to our affiliates or otherwise within our corporate group.

In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, with Shopify collecting and processing personal data related to your access to and use of the Services in order to provide and improve the Services to you. Data you submit to the Services is passed on to Shopify as well as to third parties who may be located in countries other than your country of residence in order to provide and improve the Services for you. For more information about how Shopify uses your personal data and what rights you have, please see the Shopify Consumer Privacy Policy. Depending on where you reside, you can exercise certain rights with respect to your personal data listed here via the Shopify Privacy Portal link.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should review their privacy and security policies as well as other terms and conditions. We make no warranty and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information located on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions on their use by us or by a third party. Our inclusion of such links does not mean that we endorse the content of these platforms or their owners or operators, unless expressly stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who are not of legal age in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us using the contact details provided below to request the deletion of this data. As of the effective date of this Privacy Policy, we are not aware that we "disclose" or "sell" (as those terms are defined in applicable law) personal data of persons under 16 years of age.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and therefore we cannot guarantee "perfect security." In addition, information you send to us may be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us.

Retention period. How long we retain your personal data depends on various factors, including:

whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies;

whether applicable law requires or permits a longer retention period; and

whether the data is still necessary to fulfill the purposes for which it was collected.

When the data is no longer necessary for the purposes described above, we will delete, anonymize, or aggregate it, or, if deletion is not possible (for example, because the data is stored in backup archives), we will securely isolate and store it and segregate it from further processing until deletion is possible.

Your rights and options

Depending on where you reside, you may have some or all of the rights listed below with respect to your personal data. However, these rights are not absolute, may apply only under certain circumstances, and in certain cases we may decline your request to the extent permitted by law.

Right to access/information. You may have the right to request access to the personal data we have stored about you.

Right to deletion. You may have the right to request that we delete the personal data stored about you.

Right to correction. You may have the right to request that we correct inaccurate personal data we have stored about you.

Right to data portability. You may have the right to receive a copy of the personal data we have stored about you and to request that we transfer it to a third party under certain circumstances and with certain exceptions.

Right to opt out of the sale or sharing of data for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal data or to object to the processing of your personal data for purposes considered "targeted advertising" under applicable data protection laws. If you wish to exercise your right and object to such uses (opt out), you have the opportunity to do so by contacting us using the contact details provided below. Please note: If you visit our website with the "Global Privacy Control" opt-out signal enabled, depending on your location, we will automatically treat this as an opt-out request for the device and browser you use to visit the website. If we can associate the device from which the signal originates with a Shopify account, we will also apply the opt-out request to that account. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent by your web browser or device.

Managing communication settings. We may send you advertising emails. You can object to receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-advertising emails, e.g., about your account or about orders you have placed.

If you reside in the United Kingdom or the European Economic Area, in addition to the rights listed above, subject to the exceptions and limitations of local law, you may also exercise the following rights:

Right to object and right to restriction of processing. You may have the right to request that we stop or restrict the processing of personal data for certain purposes.

Withdrawal of consent. If we rely on consent to process your personal data, you have the right to withdraw this consent. If you withdraw your consent, this does not affect the lawfulness of the processing based on your consent before the withdrawal.

You can exercise these rights where indicated in the Services, or by contacting us using the contact details provided below. For more information about how Shopify uses your personal data and what rights you have, including rights with respect to data processed by Shopify, please visit https://privacy.shopify.com/en.

Exercising these rights will not result in any disadvantages for you. To the extent permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorized representative to submit requests to exercise your rights on your behalf. Before we accept such a request from a representative, we require proof from them that you have authorized them to act on your behalf. This may require you to confirm your identity directly with us. We will respond to your request promptly within the framework of applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details provided below. Depending on where you reside, you have the right to object to our decision by contacting us using the contact details provided below or by submitting your complaint to the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities. If you would like to access it, you have the opportunity to do so by contacting us using the contact details provided below.

International transfers

Please note that we may transfer, store, and process your personal data outside the country in which you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the competent authority of the United Kingdom, unless the data transfer is to a country that demonstrably provides an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in our practices, or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on this website, adjust the "Last Version" date accordingly, and provide the notice required under applicable law.

Governing Law

This Privacy Policy and any disputes arising out of or related to this Privacy Policy or our privacy practices shall be governed by and construed in accordance with the laws of the State of California, United States, without regard to its conflict of law principles.

If you are a California resident, under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), you also have the following rights:

Right to know: the right to know the categories and specific pieces of personal information we collect, use, disclose, and sell or share.

Right to delete: the right to request deletion of personal information we have collected from you.

Right to correct: the right to request correction of inaccurate personal information.

Right to opt out: the right to opt out of the sale or sharing of personal information.

Right to limit use of sensitive personal information: the right to limit the use and disclosure of sensitive personal information.

Right to non-discrimination: the right not to be discriminated against for exercising the above rights.

If you wish to exercise any of these rights, you may contact us using the contact details provided in the "Contact" section of this Privacy Policy.

Contact

If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights you are entitled to, please contact us by phone at +86 136 2154 5616, by email at support@softead.com, or by mail at Changsha Nicewell Network Technology Co., Ltd., Room 511, Xidi Building, No. 8 Fenglin 3rd Road, Wangchengpo Subdistrict, Yuelu District, Changsha City, Hunan Province. For the purposes of applicable data protection laws, we are the data controller for your personal data.